1,3 MILLION BUYERS PARTICIPATED IN THE «DETSKY MIR» CHARITABLE ACTION
22.04.2019_RUSSIA. MOSCOW. The Charity Foundation of the «Detsky Mir» Group of Companies – Russia’s largest operator of children’s goods, ummed up the winter phase of the “Uchavstvyite!” charity event.
The winter stage of the charity event “Uchavstvyite!” has ended in the stores of the «Detsky Mir» chain. From January 1 to March 16, 2019, 1.3 million people from 253 cities of Russia and Kazakhstan took part in it. Buyers left gifts and necessary things for childrenwith a difficult fate in special arenas near the cashier zone, and «Detsky Mir» transferred them to 774 social institutions.
In total more than 1.72 million necessary pieces of clothes, shoes,, as well as toys, sweet sets, puzzles and etc. were collected.
«Since 2017, this charity event has been going on for a whole year – making purchases in «Detsky Mir» stores, you can also give support to children with a difficult fate. As a result of the winter phase, about 350 thousand orphans children with disabilities and children from large families received gifts. “Detsky Mir” expresses gratitude to all the participants of our good campaign», – said Nadezhda Kiseleva, head of the Department of External and Internal Communications of the “Detsky Mir” Group of Companies.
You can also help children by sending a donation online on the Foundation’s website at https://bfdetmir.ru/pozhertvovaniya/
All funds raised will be used to pay for operations that return children health, freedom of movement and the joy of life.
For additional information:
Head of Public Relations
Office.: +7 (495) 781-08-08, ext. 2041
Cell.: +7 (985) 992-78-57