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Elvira Kakurkina Appointed New Commercial Director for Fast-Moving Consumer Goods at Detsky Mir Group

Moscow, Russia, 6 April 2022 – Detsky Mir Group, a multi-vertical digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, announces the appointment of Elvira Kakurkina as its new Commercial Director for Fast-Moving Consumer Goods and Member of the Management Board.

Elvira will be responsible for managing procurement and assortment, developing category strategies, defining our assortment policy, overseeing pricing and promotions, and expanding the Company’s market share across a range of categories, including newborn products (food, diapers, large-size products, and hygiene products), toys, sports, and stationery. She has taken over from Konstantin Frishberg, officially taking up her position on 1 April 2022.

Elvira joined Detsky Mir Group in 2017. Prior to her role as Commercial Director, she was the Head of the Newborn Products Department as well as the Commercial Director of Detsky Mir in Kazakhstan and Belarus. Before joining Detsky Mir Group, she served at Auchan, where she worked as the Head of the procurement team for toys, stationery, sporting goods, and textiles.

“First and foremost, I would like to thank Konstantin Frishberg for his efforts and immense contribution to growing Detsky Mir. The commercial team currently faces even more ambitious targets. I am confident that Elvira’s managerial skills will enable us to respond more nimbly to changing market conditions, offer more powerful solutions and build our market leadership,” commented Maria Davydova, CEO of Detsky Mir Group.

For additional information:

 Julia Polikarpova        

Head of Public Relations        

Tel.: +7 495 781 08 08, ext. 2041