Detsky Mir Group is a multi-format omnichannel retailer and an undisputed leader in the children\u2019s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus. The Company is one of the largest and fastest growing online players in the children\u2019s goods market in Russia. Detsky Mir is the most identifiable brand among children\u2019s goods retail chains in Russia with 75 years of history.<\/p>\n\n\n\n
The Group comprises the Detsky Mir and the Detmir Mini retail chains, the detmir.ru online store and marketplace, as well as the Zoozavr pet supplies retail chain. As of 30 June 2022, the Group operates 1,123 stores across 442 cities and towns in Russia, Kazakhstan and Belarus. The Group\u2019s total selling space is 981,000 sq. m.<\/p>\n\n\n\n
Detsky Mir Group is strengthening its leading position in the children\u2019s goods market and has maintained high top-line growth over recent years.<\/p>\n\n\n\n
The Company\u2019s online segment remains its fastest-growing sales channel since launching in 2011 \u2013 therefore, now children\u2019s products can be ordered via home or office delivery, as well as in-store pickup. Online revenue increased by 2.4x year-on-year to RUB 34.8 bn in 2020.<\/p>\n\n\n\n
The Company\u2019s target audience is medium-income families. The total assortment of Detsky Mir features around 250 thousand SKUs of children\u2019s goods priced in the medium range: toys, apparel and footwear, products for newborns, stationery, art and craft sets, recreational goods, car seats, and furniture.<\/p>\n\n\n\n
In September 2020, Sistema and RCIF ceased to hold any ownership interest in the Company. Detsky Mir became the First Russian Company with 100% Free Float. In December 2020, Gulf Investments Limited (Altus Capital) acquired a 25% stake in Detsky Mir<\/p>\n\n\n\n
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Detsky Mir Group is a multi-format omnichannel retailer and an undisputed leader in the children\u2019s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus. The Company is one of the largest and fastest growing online players in the children\u2019s goods market in Russia. Detsky Mir is the most identifiable brand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n