{"id":1235,"date":"2022-04-06T13:57:00","date_gmt":"2022-04-06T10:57:00","guid":{"rendered":"https:\/\/corp.detmir.ru\/en\/?p=1235"},"modified":"2022-04-06T13:58:58","modified_gmt":"2022-04-06T10:58:58","slug":"elvira-kakurkina-appointed-new-commercial-director-for-fast-moving-consumer-goods-at-detsky-mir-group","status":"publish","type":"post","link":"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/elvira-kakurkina-appointed-new-commercial-director-for-fast-moving-consumer-goods-at-detsky-mir-group\/","title":{"rendered":"Elvira Kakurkina Appointed New Commercial Director for Fast-Moving Consumer Goods at Detsky Mir Group"},"content":{"rendered":"\n<p><strong>Moscow, Russia, 6 April 2022 <\/strong>\u2013 Detsky Mir Group, a multi-vertical digital retailer and the leader in the children\u2019s goods sector in Russia and Kazakhstan, announces the appointment of Elvira Kakurkina as its new Commercial Director for Fast-Moving Consumer Goods and Member of the Management Board.<\/p>\n\n\n\n<p>Elvira will be responsible for managing procurement and assortment, developing category strategies, defining our assortment policy, overseeing pricing and promotions, and expanding the Company\u2019s market share across a range of categories, including newborn products (food, diapers, large-size products, and hygiene products), toys, sports, and stationery. She has taken over from Konstantin Frishberg, officially taking up her position on 1 April 2022.<\/p>\n\n\n\n<p>Elvira joined Detsky Mir Group&nbsp;in 2017. Prior to her role as Commercial Director, she was the Head of the Newborn Products Department as well as the Commercial Director of Detsky Mir in Kazakhstan and Belarus. Before joining Detsky Mir Group, she served at Auchan, where she worked as the Head of the procurement team for toys, stationery, sporting goods, and textiles.<\/p>\n\n\n\n<p><em>\u201cFirst and foremost, I would like to thank Konstantin Frishberg for his efforts and immense contribution to growing Detsky Mir. The commercial team currently faces even more ambitious targets. I am confident that Elvira\u2019s managerial skills will enable us to respond more nimbly to changing market conditions, offer more powerful solutions and build our market leadership,\u201d <strong>commented Maria Davydova, CEO of Detsky Mir Group.<\/strong><\/em><\/p>\n\n\n\n<p><strong>For additional information:<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;Julia Polikarpova<\/strong>&nbsp;&nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p>Head of Public Relations &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p>Tel.: +7 495 781 08 08, ext. 2041 &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p>upolikarpova@detmir.ru<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detsky Mir Group announces the appointment of Elvira Kakurkina as its new Commercial Director for Fast-Moving Consumer Goods and Member of the Management Board.<\/p>\n","protected":false},"author":3,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.1 - 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