{"id":258,"date":"2020-11-16T00:00:00","date_gmt":"2020-11-16T00:00:00","guid":{"rendered":"http:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_online\/"},"modified":"2021-06-29T15:13:46","modified_gmt":"2021-06-29T12:13:46","slug":"detmir_online","status":"publish","type":"post","link":"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_online\/","title":{"rendered":"Detsky Mir\u2019s Online Sales Exceeded RUB 1 bn Over the Last Week"},"content":{"rendered":"\n

Moscow, Russia, 16th <\/sup>November 2020 <\/strong>\u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest specialized children\u2019s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.<\/p>\n\n\n\n

Detsky Mir set several new records in online sales. On 11 November, the campaign\u2019s key day, the Company increased its online sales more than threefold year-on-year, demonstrating one of the highest growth rates in the Russian e-commerce segment. Orders exceeded 170,000 over one day, while its online sales reached 41% of Detsky Mir\u2019s total sales in Russia.<\/p>\n\n\n\n

Over the entire Shopping Week, the Company\u2019s online sales grew by 2.5 times year-on-year. Weekly sales via the Detsky Mir online store and mobile app exceeded RUB 1 bn. Fashion (+291%) was the top performing online category. The most customer activity came from Moscow, Saint Petersburg, Samara, Yekaterinburg, and Nizhny Novgorod.<\/p>\n\n\n\n \n\t \n\t\t \n\t\t\t
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For additional information:<\/strong><\/p> \n \n\t\t\t \n\t\t\t\t \n\t\t\t\t\t \n\t\t\t\t\t\t
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\u00a0 \u00a0 \u00a0 Julia Polikarpova<\/strong><\/p> \n \n\t\t\t\t\t\t

\u00a0 \u00a0 \u00a0 Head of Public Relations<\/p> \n \n\t\t\t\t\t\t

\u00a0 \u00a0 \u00a0 Tel.: +7 495 781 08 08, ext. 2041<\/p> \n \n\t\t\t\t\t\t

\u00a0 \u00a0 \u00a0 upolikarpova@detmir.ru<\/p> \n\t\t\t\t\t\t<\/td> \n\t\t\t\t\t\t

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Sergey Levitskiy<\/strong><\/p> \n \n\t\t\t\t\t\t

Head of Investor Relations<\/p> \n \n\t\t\t\t\t\t

Tel.:+ 7 495 781 08 08, ext. 2315<\/p> \n \n\t\t\t\t\t\t

slevitskiy@detmir.ru<\/p> \n\t\t\t\t\t\t<\/td> \n\t\t\t\t\t<\/tr> \n\t\t\t\t<\/tbody> \n\t\t\t<\/table> \n\t\t\t<\/td> \n\t\t<\/tr> \n\t<\/tbody> \n<\/table>\n\n\n\n

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\u00a0<\/td> \n\t\t\t\u00a0<\/td> \n\t\t<\/tr> \n\t<\/tbody> \n<\/table>\n","protected":false},"excerpt":{"rendered":"

Moscow, Russia, 16th November 2020 \u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest specialized children\u2019s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nDetsky Mir\u2019s Online Sales Exceeded RUB 1 bn Over the Last Week - Detsky Mir - Corporate Website<\/title>\n<link rel=\"canonical\" href=\"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detsky Mir\u2019s Online Sales Exceeded RUB 1 bn Over the Last Week - Detsky Mir - Corporate Website\" \/>\n<meta property=\"og:description\" content=\"Moscow, Russia, 16th November 2020 \u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest specialized children\u2019s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_online\/\" \/>\n<meta property=\"og:site_name\" content=\"Detsky Mir - 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