{"id":272,"date":"2021-02-03T00:00:00","date_gmt":"2021-02-03T00:00:00","guid":{"rendered":"http:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_kiberponedelnik\/"},"modified":"2021-06-29T14:34:44","modified_gmt":"2021-06-29T11:34:44","slug":"detmir_kiberponedelnik","status":"publish","type":"post","link":"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_kiberponedelnik\/","title":{"rendered":"Cyber Monday Boosts Detsky Mir\u2019s Online Sales by 2.3 Times"},"content":{"rendered":"\n

Moscow, Russia, 3 February 2021 \u2013 <\/strong>Detsky Mir Group (the \u201cGroup\u201d, \u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest children\u2019s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.<\/p>\n\n\n\n

The campaign boosted the Company\u2019s online sales by 2.3 times year-on-year to keep it among the top performers by growth rates in the Russian e-commerce segment. Online orders exceeded 120,000 on 25 January, the campaign\u2019s key date, while its online sales peaked at 40.1% of Detsky Mir\u2019s total sales in Russia. Orders made via the Company\u2019s mobile app during the campaign totaled 73.5%.<\/p>\n\n\n\n

The strong online performance was led by the following categories: Apparel (+292%), Stationery, Books and Multimedia (+212%), Baby Food (+185%), and Toys (+130%). The most customer activity came from Moscow, Saint Petersburg, Nizhny Novgorod, Yekaterinburg and Perm.<\/p>\n\n\n\n

For additional information:<\/strong><\/p>\n\n\n\n \n\t \n\t\t \n\t\t\t
\n\t\t\t

\u00a0 \u00a0 \u00a0 \u00a0Julia Polikarpova<\/strong><\/p> \n \n\t\t\t

\u00a0 \u00a0 \u00a0 \u00a0Head of Public Relations<\/p> \n \n\t\t\t

\u00a0 \u00a0 \u00a0 \u00a0Tel.: +7 495 781 08 08, ext. 2041<\/p> \n \n\t\t\t

\u00a0 \u00a0 \u00a0 \u00a0upolikarpova@detmir.ru<\/p> \n\t\t\t<\/td> \n\t\t\t

 \n\t\t\t

Sergey Levitskiy<\/strong><\/p> \n \n\t\t\t

Head of Investor Relations<\/p> \n \n\t\t\t

Tel.: + 7 495 781 08 08, ext. 2315<\/p> \n \n\t\t\t

slevitskiy@detmir.ru<\/p> \n\t\t\t<\/td> \n\t\t<\/tr> \n\t<\/tbody> \n<\/table>\n","protected":false},"excerpt":{"rendered":"

Moscow, Russia, 3 February 2021 \u2013 Detsky Mir Group (the \u201cGroup\u201d, \u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest children\u2019s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nCyber Monday Boosts Detsky Mir\u2019s Online Sales by 2.3 Times - Detsky Mir - Corporate Website<\/title>\n<link rel=\"canonical\" href=\"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_kiberponedelnik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber Monday Boosts Detsky Mir\u2019s Online Sales by 2.3 Times - Detsky Mir - Corporate Website\" \/>\n<meta property=\"og:description\" content=\"Moscow, Russia, 3 February 2021 \u2013 Detsky Mir Group (the \u201cGroup\u201d, \u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest children\u2019s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp.detmir.ru\/en\/press-centre\/news\/detmir_kiberponedelnik\/\" \/>\n<meta property=\"og:site_name\" content=\"Detsky Mir - 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