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Detsky Mir Group is a multi-format digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus.

956

stores as of 31 July 2021

93

71 Detsky Mir stores

12 Detmir pickup stores

10 Zoozavr stores

were opened in 2020

14 175

аverage headcount

393

cities of presence

216

million store visitors per year

453

million online store visits in 2020

Message from the CEO

Detsky Mir is a leader in the market of children’s goods and is a systemically important company of Russia with significant impact on the economy.

Detsky Mir Group is a multi-format digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus. We are constantly improving our customer value proposition and refreshing the store concept. Our competitive advantages are affordable prices and high quality service.

Maria Davydova

PJSC Detsky Mir Chief Executive Officer

Contacts →

Yulia Polikarpova
PR Director
+7 (495) 781-08-08 ext. 2041 pressa@detmir.ru