Press Center →

About us →

Detsky Mir Group is a multi-format digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus.

1125

stores as of 31 March 2022

251

72 Detsky Mir stores

4 Detsky Mir stores in Kazakhstan

8 Detmir stores in Belarus

94 Detmir Mini stores

73 Zoozavr stores

were opened in 2020

14 175

аverage headcount

447

cities of presence

216

million store visitors per year

664

million online store visits in 2021

Message from the CEO

Detsky Mir is a leader in the market of children’s goods and is a systemically important company of Russia with significant impact on the economy.

Detsky Mir Group is a multi-format digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, as well as a significant player in Belarus. We are constantly improving our customer value proposition and refreshing the store concept. Our competitive advantages are affordable prices and high quality service.

Maria Davydova

PJSC Detsky Mir Chief Executive Officer

Contacts →

Natalya Rychkova
Head of Public Relations
+7 (495) 781-08-08 ext. 2041 pressa@detmir.ru