Detsky Mir presents the rating of gifts for girls on Women’s Day
Detsky Mir Group of Companies (MOEX: DSKY) – the largest operator of children’s products in Russia – presented the rating of gifts for girls on International Women’s Day.
A study conducted by analysts of Detsky Mir Group of Companies, based on the analysis of sales in January and February of 2018 showed that dolls remained the best loved gifts for girls.
Demi Star has been recognized as the most successful doll brand. These dolls are of higher quality than those of competition, and are considerably more affordable, starting at RUB 39 in www.detmir.ru online store. The broad range of this line of products will help select just the right doll for any girl.
One of the most remarkable new products of the season are the Enchantimals Toys by Mattel, prototypes of one episode of the “Ever After High” TV series. The characters of the spin-off series – half-animals, half-people, have unique magical abilities that help them protect their habitat.
The Tale Patrol dolls, based on the Russian TV series under the same name, are also included in the top ten most popular gifts for girls. Bright and attractive, they will not leave the young fans of the TV series indifferent.
Aquabeads sets serve as an excellent creative alternative to dolls. The children can assemble their favorite toys from the parts according to a pattern, then moisten them with water and the figure is ready. Aquabeads were first created in Japan almost 15 years ago, and since then these sets became popular among children in dozens of countries.
The rating of gifts for girls on Women’s Day:*
- Large and small dolls and accessories from Demi Star
- Sylvanian Families Sets of Toys
- Barbie (Mattel) Dolls
- FurRealFriends (Hasbro) Interactive Soft Toys
- Enchantimals (Mattel) Dolls
- Aquabeads Creativity Sets
- Fairy Tale Patrol Dolls
- My Little Pony Game Sets
- Princess Dolls (Disney)
- Tiny Tot Dolls
*According to Detsky Mir Chain sales data in January-February 2018.