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Black Friday Brings in More Than 1.5 Million Orders for Detsky Mir

Moscow, Russia, 1 December 2021 – Detsky Mir Group, a multi-vertical digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, announces the results of its Black Friday sale, which ran from 22 to 28 November.

Over the course of the event, more than 1.5 million orders were placed on our online store and mobile app, generating a total of RUB 3 billion. The biggest discounts were available from 6:00 pm on 25 November until 11:59 pm on 26 November, when more than 450,000 orders were placed for a total of more than RUB 930 million, up 37% from 2020.

Shoppers spent over RUB 300 million via the Detsky Mir marketplace platform, a more than 3x increase on last year. On top of this, 83% of marketplace sellers took part in the sales event.

Toys, diapers, baby food, and apparel and footwear were the event’s hottest categories. Meanwhile at Zoozavr, pet food grew 8.2x and pet supplies saw growth of 3.9x.

Regions with their own distribution centers posted record shipping volumes. In the Southern Federal District, where the Rostov Region warehouse is located, LFL sales increased 1.6x, while the Kazan distribution center helped drive 1.7x growth in LFL sales in the Volga region.