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Detsky Mir Opened the First ABC Store in Samara

May 24, 2019 года, Moscow, Russia. – “Detsky Mir” Group of Companies (hereinafter referred to as “Detsky Mir” or “Company”, MOEX: DSKY), – Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – informs about opening the first ABC store in Samara.

Shop address: Samara, Viva Land shopping center, Kirov Ave., 147.

The area of the store is over 100 sq.m.

In the AВC network, there are toys, constructers, products for development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys from both well-known foreign manufacturers, such as LEGO, Hasbro and Mattel, as well as those produced under their own ABC brand.

The range of the ABC store has about 1500 SKU.

Thanks to the long-term experience of the “Detski Mir” Group of Companies in the segment of children’s goods, visiting new ABC stores will bring positive emotions to both adults and young customers. ABC has professional consultants who will help you choose the necessary toys depending on the age and personal preferences of the child.

For additional information:

Nadezhda Kiseleva

Head of Public Relations

Office.: +7 (495) 781-08-08, ext. 2041

Cell.: +7 (985) 992-78-57

nkiseleva@detmir.ru