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Detsky Mir Will Help Customers To Find Their Heroes

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, has opened a new section on the website

Now on the website of Detsky Mir retail chain, it is possible to search for products with movies and animation films characters, as well as comics characters, has become available. The website has opened a new section “Heroes” ( where buyers can quickly find any product with any popular character. The section was developed with the participation of licensees.

Search is carried out in all goods categories: not only toys, construction toys, figurines, but also clothes, shoes, stationery, goods for newborns. Thus, now parents will not have to visit several thematic sections of the website to search for different products with a certain character.

“Products with famous characters demonstrate the highest sales growth due to their popularity. Detsky Mir occupies a leading position in Russia in terms of the sale of licensed goods, in particular, we are the first among all retailers in Europe selling products “Trolls”. Expansion of the website functions will increase sales of licensed goods and increase the average purchase size – not all customers know that not only T-shirts, but also push scooters, ball pens, baby food can be produced with the image of their child’s favorite character,” said Nadezhda Kiseleva, Head of the Directorate for External and Internal Communications of Detsky Mir Group of Companies.

Now, in the online store, you can search for products for 100 movie characters, which account for about 11 thousand SKU. Products of both foreign and Russian brands are sold – Masha and the Bear, Fixiki, Soyuzmultfilm, Kikoriki (Smeshariki), Three Bogatyrs and much more.

Buyers can buy these products in an online store or retail store – for the convenience of customers on the website we indicate the availability of goods also the retail chain as well.

TOP-10 Russian licenses in 2018*:

  1. Masha and the Bear
  2. Fixiki
  3. Well, Just You Wait! (Nu, pogodi!)
  4. Luntik
  5. Three cats
  6. Malyshariki
  7. Barboskiny
  8. Kikoriki (Smeshariki)
  9. Prostokvashino
  10. Three Bogatyrs

* The ranking is compiled based on sales data from the Detsky Mir chain of stores and the online store in January-May 2018.