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Disney and Detsky Mir Join Forces for National Geographic Collection

The Walt Disney Company Russia & CIS and Detsky Mir Group, the largest children’s goods retailer in Russia and Kazakhstan, announce that they will partner to design a collection of children’s apparel featuring the signature National Geographic branding. A portion of the proceeds from the sales of items in this collection will be donated to support the non-profit National Geographic Society.

“Support for environmental initiatives is an extremely important part of Disney’s social strategy,” says Kakhaber Abashidze, Country Manager for The Walt Disney Company Russia & CIS and Central & Eastern Europe. “We are very excited about our partnership with the leader of the Russian children’s goods market. It will support the National Geographic Society, and raise environmental awareness among Russian families.”

“Customer focus and environmental stewardship are an important focus area for Detsky Mir Group. The Group strives to remind its customers and business partners as often as possible that the environmental choices we make today will shape the world in which our children will live. We are convinced that our partnership with Disney will help us make a meaningful contribution to environmental conservation and shine even more light on critical environmental issues,” commented Maria Davydova, PJSC Detsky Mir Chief Executive Officer.

National Geographic (part of the Disney portfolio) has supported the National Geographic Society, a global non-profit organization, for many years. In just the past five years, the Society has awarded over 500 grants to researchers and popular science writers around the globe.

Detsky Mir’s collection of children’s apparel, slated for release in spring 2022, will contribute to this global program, with each purchase supporting investment in science, research, education and environmental protection.

For additional information:

 Julia Polikarpova        

Head of Public Relations        

Tel.: +7 495 781 08 08, ext. 2041

Sergey Levitskiy

Head of Investor Relations

Tel.: + 7 495 781 08 08, ext. 2315