RAITING OF NEW YEAR GIFTS FOR CHILDREN
The “Detsky Mir” Group of Companies presents a rating of the most popular New Year gifts, formed on the basis of sales of children’s goods in November-December 2018 in the “Detsky Mir” stores.
«Due to the scale of work and new convenient services, the “Detsky Mir” chain of stores and the online store www.detmir.ru will once again become the main place of purchase of gifts for children in Russia and Kazakhstan. In order to guarantee a high level of service, we prepared for a large influx of customers in a timely manner. The working hours will be extended again in the most visited stores and the number of cashiers will be increased. Another convenient service, Click&Collect, allows you to place an order in an online store and receive it in an hour in any “Detsky Mir” store», – said Nadezhda Kiseleva, Head of External and Internal Communications of the «Detsky Mir» Group of Companies.
TOP-10 New Year gifts for children*:
1. Dolls and baby dolls DEMI STAR
2. Kreiss Motorcycle
3. HotWheels cars and tracks
4. Radio-controlled cars RASTAR
5. Designers
6. Sparkle Girlz Collectible Figures and Play sets
7. Collectible figures Enchantimals
8. Barbie dolls and accessories
9. Nerf blasters (Hasbro)
10. Pre-fabricated «Zvezda» models
* the rating is made according to sales data in November-December 2018 in the «Detsky Mir» stores.
Like last year, the fashion for extravagant dolls is gradually leaving. Demi Star dolls became the sales leader in “Detsky Mir” stores. Under this brand, customers are offered several lines of dolls designed for children of different ages. A nice addition will be the price of a gift – the cost of Demi Stars toys starts from 149 rubles.
The actual classics are still Barbie dolls. Collection of bright dolls Funville Sparkle Girlz and Enchantimals also won’t leave the girls indifferent.
The sales leader for boys from 3 to 7 years old is the toy Kreiss motorcycle, which is offered for only 1729 rubles in the “Detsky Mir” chain of stores. The stylish modern design will please the little racer, and a comfortable seat will allow you to enjoy the ride. In the boys’ preference rating, there are also cars and tracks HotWheels, radio-controlled cars RASTAR, Nerf blasters.
Toys and kits for creativity from Russian manufacturers are very popular among buyers. Inquisitive guys can independently assemble a model of Soviet and Russian equipment from the company «Zvezda».
One of the desired gifts for girls and boys are the designers. In the “Detsky Mir” toys from Russian and foreign manufacturers, in the presence of dozens of different models, are presented.