Sustainability Strategy

Detsky Mir is the largest children’s goods retailer across the former Soviet Union. Our business has a varied and significant impact.

As a company built on social responsibility, Detsky Mir runs a number of charity and environmental projects each year, and also encourages volunteering among employees. The Company’s mission is not only to offer a wide assortment of products for children, but also to improve quality of life for children and entire families, and to take care of the environment for future generations.

In 2021, Detsky Mir developed and approved a Sustainability Strategy. It sets out our key priorities and focus areas in the context of the UN SDGs, as well as KPIs and a high-level road map to achieve those.

The sustainable development priorities and focus areas were defined based on an analysis of the Company’s external and internal environments, which included a comparison of strategies being implemented by our Russian and foreign peers, interviews with key data owners, and a review of the annual report and other corporate documents of Detsky Mir.

When working out KPIs and setting their baseline and target values, we were guided by key data owners’ input on the current KPI values and suggested targets. We critically evaluated and finalized these data to arrive at ambitious and reasonable KPIs that are in line with the market. All the KPIs were approved by the data owners and the CEO.

We analyzed the sustainability activities Detsky Mir is conducting and planning in order to achieve the KPIs. Following the analysis, we put forward additional high-level initiatives corresponding to the retail sector’s best practices. This resulted in a high-level road map, which was endorsed and improved with recommendations by all the key data owners. 

Responsible Product Sourcing

Social & Charitable Activities

Our Employees

Environmental Responsibility

As Detsky Mir becomes a major online player, we have identified an additional area of monitoring and continuous quality improvement: cyber security and personal data protection.

Maria Davydova, CEO of Detsky Mir:

“We pay particular attention to fulfilling our obligations to our customers, investors and employees, as well as to environmental wellbeing and caring for children’s quality of life. For our employees, we look to create a robust working environment that will support their development and give everyone equal opportunities. For employees who are involved in business processes, our goal is to support responsible business principles through compliance with strict ethical standards for partners and suppliers. By continuously improving business processes, introducing new technological solutions, taking responsibility for the environment and caring for children’s quality of life, we are making a significant contribution to a better future.”