Detsky Mir and ELC doubled their revenue on Black Friday 2018
Detsky Mir Group of Companies, the largest operator selling children’s goods in Russia and Kazakhstan, reports the results of the Black Friday promotion.
The sale in Detsky Mir online store (www.detmir.ru) was held from November 20 to November 25. About 12 thousand items were made available to the buyers; discounts reached 80%: toys, clothes, shoes, baby food, diapers and much more.
“Compared to last year’s Black Friday, online store’s revenue increased 2.2-fold. Diapers, erector sets, baby food, and hygiene products became the most popular purchases,” said Nadezhda Kiseleva, Head of the External and Internal Communications Office of the Detsky Mir Group.
Buyers of online ELC store (www.elc-russia.ru) could also buy goods with up to 70% discounts. 3500 SKUs took part in the promotion.
“During Black Friday, our online sales more than doubled as compared to the last year’s promotion. Big City Garage, Forest Fairy Tree House, the HappyLand Country Train Set, Little Cook’s Kitchen with accessories, and various erector sets were the most popular toys,” said Aleksandr Roganov, ELC Director General.